ARC-GROWTH-004: IAF → ARC Funnel Outline (Locked)

Define the approved MVP funnel from traffic to trial to membership decision using the Instant Authority Formula lead magnet.

1. Traffic Engine by Source: Social profiles + traffic exchanges/safelists drive traffic to IAF opt-in.
2. Source-Specific Landing Pages: Core IAF page plus variants by source (social vs safelist/exchange).
3. IAF Opt-In: Capture lead and source tag in CRM.
4. Thank You / Bridge: Deliver IAF + set trial pathway expectation.
5. IAF Follow-Up Sequence: Nurture and invite into ARC trial.
6. ARC Trial Signup: Simple form (name/email/phone).
7. Trial Expectations + Onboarding: Worksheets, onboarding class, orientation, weekly calls, chat participation.
8. Trial Participation Tracking: Completion/attendance/engagement logged in CRM.
9. End-of-Trial Review Call: Facilitator-led; referring member joins for development.
10. Standardized Evaluation Form: Invite / Conditional / Reject decision output.
11. If Invited: Paid Offer: Present plans and send Mintbird checkout; convert trial tag to member.
12. If Not Offered: Respectful decline + reapply path.
13. Referral + Facilitator Development Loop: Call participation helps build future facilitators.

• No payment collected up front for trial.
• Not every applicant/trial member is accepted to paid ARC.
• Fit, participation, and follow-through determine paid invitation.